OptinMonster Review

Overall – ⭐⭐⭐⭐
Ease of use – ⭐⭐⭐⭐⭐
Features –      ⭐⭐⭐⭐⭐
Support –       ⭐⭐⭐⭐⭐
Value for Money – ⭐⭐⭐⭐
Pricing – ⭐⭐⭐⭐

OptinMonster is one of the best lead generation software available in the market.

OptinMonster is one of the best lead generation software available in the market.

Do you want to increase your email list and get more leads? If yes then OptinMonster is waiting for you.

OptinMonster is one of the most popular and best tools for lead generation. It helps to grow your email list and boost your sales.

There are multiple types of campaigns with advanced targeting and trigger options that help you to market more effectively and efficiently.

I am using OptinMonster and apart from collecting emails, it has also helped me boost affiliate sales with its most advanced Exit-intent® technology.

In this OptinMonster review, I have given complete information about it and after reading this review you will decide very easily whether it is good for you or not.

How OptinMonster Helps to Grow

OptinMonster is one best optin and lead generation tool available in the market. This is a great software that will help you in increasing your email list as well as it is also very helpful in increasing sales and revenue.

In this OptinMonster review, I will explain how this software helps to grow your business whether you are an eCommerce company or publisher.

1. Grow your Email List Quickly

OptinMonster lets you make a conversion-optimized attractive optin that boosts your email subscribers. You can use its most advanced behavior technology (Exit-Intent Technology) to show your optin at the right time to the right users.

Pro Tip – Offer some value in your optin. This will surely boost your conversion rate. For example, try to give some freebies like ebooks.

2. Boost Pageviews

OptinMonster helps you to boost your pageviews, you can use its behavior technology with the Yes or No feature. You can use it to redirect your visitors to your most popular posts or pages.

3. Increase in Sales

OptinMonster helps to boost the conversion rate, you can use its conversion optimization features to get more sales. It offers 65+ pre-built conversion-optimized optin templates and you can easily customize them.

You can target and trigger these optins to your most popular posts and pages. Perform A/B test and check analytics and improve it.

4. Lower Cart Abandon rate

Cart abandonment is one of the biggest challenges for all eCommerce companies. But you don’t need to worry about this because OptinMonster is here to help you.

With its Exit-Intent technology, you can show your optin to abandoning visitors. Here are some best display ideas:

  • Chat with support popup
  • Email subscription optin
  • Special discount or deal

Top 5 Reasons to Use OptinMonster

There is no doubt that this is the world’s number one lead generation and optin software to boost sales and generate high-quality leads. Here are five reasons to use OptinMonster.

1. Multiple Types of Campaign

There are some reasons for OptinMonster being the world’s best optin software. It has many features that are not available in any other software. With the help of OptinMonster, you can create six different types of optin/deal.

  1. Popup
  2. Floating bar
  3. Fullscreen
  4. Inline
  5. Slide-in
  6. Gamified

There is a unique optin named Gamified, this is especially for the eCommerce stores. It is an interactive spinner wheel for “Spin to Win” deals. This will definitely boost your sales.

2. Powerful Drag and Drop builder + Ready to use Templates

It is very easy to design conversion-optimized optin with its powerful drag and drop builder. If you don’t want to design then there are pre-built highly conversion optimized optin templates you can use. These pre-built templates are designed by professionals so you don’t need to put your efforts to make it conversion optimized.

You can also customize these templates with its drag and drop builder. This builder lets you:

  • Rearrange elements
  • Add or remove elements
  • Style according to your font and color theme

3. Smart Campaign Triggers and Targeting Rules

This is why I love OptinMonster, It makes it easy to target optins to the right user. OptinMonster has divided the display rules into four parts.

  • Trigger (when)
  • Targeting (who)
  • Personalization
  • eCommerce

Targeting (Who)

  1. Page Targeting
  2. Physical Location
  3. MonsterLink (On Click)
  4. Referral Targeting
  5. Scroll Distance
  6. Query Targeting
  7. Cookie Targeting
  8. HTML Element Targeting
  9. JavaScripts Variable Targeting
  10. Ad-Blocker Targeting
  11. Anchor Tag Targeting

Trigger (When)

  1. Time on Page
  2. Time on Site
  3. InactivitySensor (Seconds of Inactivity)
  4. Date
  5. Time
  6. Date and Time
  7. Day of the Week
  8. Month of the Year


  1. Exit Intent
  2. New Visitor
  3. Returning Visitor
  4. # of Pages Viewed
  5. Visitor’s Device
  6. Has Converted
  7. Has Not Converted
  8. Has Closed
  9. Has Not Closed
  10. Has Seen
  11. Has Not Seen
  12. Has Viewed Campaign Type
  13. Has Not Viewed Campaign Type
  14. has Visited a Page


  1. BigCommerce Cart Total
  2. BigCommerce Cart Subtotal
  3. BigCommerce Cart Contains
  4. Shopify Product Targeting
  5. # of Item in Shopify Cart
  6. Shopify Cart Total
  7. Shopify Cart Subtotal
  8. Shopify Cart Contains
  9. WooCommerce Product Targeting
  10. # of Items in
  11. WooCommerce Cart
  12. WooCommerce Cart Total
  13. WooCommerce Cart Subtotal

4. Easy A/B Testing + Analytics

Another biggest benefit of using OptinMonster is “Detailed Analytics.” By tracking optins you can improve it or see how your optin performs.

It shows three tracking metrics for each of your campaigns.

  • Visitors
  • Leads
  • Conversion Rate

If you want more analytic information about your campaign then simply click on it. Here you can see all the details about your campaign and check how it is performing.

OptinMonsts lets you allow to add your Google Analytics code and this is really a good feature.

With a single click, you can also perform A/B split test for your campaigns.

How to Create Optin Using OptinMonste

It is very easy to create conversion-optimized optin with OptinMonster. So here is how you can create it.

1. Create a New Campaign

First, you will need to choose your campaign type, There are six types of campaign:

  1. Popup
  2. Floating bar
  3. Fullscreen
  4. Inline
  5. Slide-in
  6. Gamified

After selecting your campaign, now you will need to choose a campaign template. There are many templates available you can also use filters to find your desired template. These all conversion-optimized templates were created by professionals.


2. Customize Popup Design

Once you select the campaign template a powerful drag and drop builder appears on your screen.

Here you can easily customize it with a live preview. You can change colors and fonts using the sidebar and if you want to change block or elements style, color, and fonts then click on it, and customize it by using the sidebar.


If you wish to change the location then simply drag and drop the element anywhere you want. You can also add or remove blocks from the popup, to add click on the “Add Block” button.

3. Setup your Display Rules

Now you need to set up display rules for a popup. By setting display rules you can select when and where you optin appears.

Click on “Display Rules” and from here you create an unlimited ruleset, you can use “AND’ and “OR” rules to create rule combinations.


Now click on the “Next Step” to move forward to “Actions,” here you can select your campaign view. If you want to add sound effects and animations then you can do it using the “+AND” button


4. Setup Email Integration

Now you have to select where you want to collect your emails. If you are using third party CRM or email marketing software then you can easily integrate it with OptinMonster. You can also use its Monster Leads to collect emails.

To integrate your software click on the Integration tab and select your CRM.

OptinMonster Integration

5. Setup Analytics

OptinMonster has its own analytics tool but it also allows you to add your Google Analytics code for more detailed analytics.

To add it click on the Analytics tab and paste your Google Analytics and select website profile.


6. Publish your Popup

Hurray! You have successfully created your first optin with OptinMonster. Now click on the Publish tab and make it live.

OptinMonster Pros and Cons


  • Easy to USe
  • Mobile-Friendly
  • Pre-built Templates
  • Advance Exit-Intent Technology
  • Excellent Support
  • Unlimited Popups
  • Seamless Integration
  • Detailed Targeting and Trigger options
  • Dedicated eCommerce Features


  • High Price

OptinMonster Pricing

OptinMonster offers four plans for its service.

  1. Basic ($9/mo)
  2. Plus ($19/mo)
  3. Pro ($29/mo)
  4. Growth ($49/mo)

If you are a beginner then you can go with its Basic but in this plan you will not get full features.

OptinMonster pricing
OptinMonster pricing

If you really want to skyrocket your leads count then I recommend you to go with Plus, Pro, or Growth plan.

Final Verdict

OptinMonster is the world’s number one lead generation software. It offers all the premium features you need to create and use optins.

I am using OptinMonster on my blog and I love but if you are a beginner then its pricing is the biggest downside. It is difficult to afford, but if you are intermediate or a professional then without thinking too much just grab this awesome software.

I hope you love this OptinMonster review and it helps you to choose whether it is good for you or not.

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  1. Nikola Roza says:

    Great review of OptinMonster Ayush.
    Really, this tool is like a cheat code for earning more money and even getting higher rankings in Google.
    You build your list and you market to them and make money, that’ clear.
    But by building your list and sending them informational content you get some of your tribe back every time you publish a new post.
    These people stay on your page and read. This increases dwell time which is a major signal to Google that your posts are awesome and suddenly you start ranking much higher than before.
    It works!

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